How to create a brand people really love

What I teach here comes from my own journey.

Creating stories that have brought the best-ever success for clients – way beyond what even they hoped might be possible.

Rowan Smith – Creative Brand Coach

Results that have changed what's possible

For over twenty-five years, the work behind this course has been independently verified, measured, recorded – and even adopted nationally and internationally as the benchmark.

Results from brand and engagement campaigns – often dealing with complex issues and high-stakes environments – delivered across many industries and consistently proven over time.

Just some of the results from this work

The 'just like that' campaign made a virtually instant impact. In the first three months, non-prompted awareness levels with key demographics jumped to the high 90s. Research continues to reveal how the Tasmanian public find the campaign highly relevant to their lives, citing high incidence of the messages changing the way they drive.

Paul Hogan Chairman, Road Safety Task Force

The awareness campaign results are the best I've seen for a community engagement campaign.

Dr Kevin Buckett Director of Public Health, SA Health

Come See Change is so astonishingly simple, and therefore brilliant. The brand has reshaped the image and perception of an entire city – and what was designed as a reputational change brand has now grown to be a tourism brand as well.

Dianah Walter Targeted Lead Abatement Program, Port Pirie

People walk into our shops simply because they like the advertising.

John Hensby CEO, Connect Financial

Rowan Smith

Creative Director, Brand Strategist and founder of Creative Brand Coach. The thinking in this course comes directly from a career spent creating many brands that people really love.

Creative Director, Brand Strategist and founder of Creative Brand Coach. The thinking in these courses comes directly from a career spent creating many brands that people really love.

Explore Creating your Story