How to create a brand people really love
What I teach in these courses is from my own journey. Creating brands and campaigns that have consistently delivered unprecedented results – way beyond what clients hoped might be possible.
Rowan Smith – Creative Brand Coach
Creating brands that people really love
For over twenty-five years, the work behind these courses has produced unprecedented results. Independently verified, measured, recorded, and in some cases adopted nationally and internationally as the benchmark.
Results from brand and engagement campaigns – often dealing with complex issues and high-stakes environments – delivered across many industries and consistently proven over time.
Three Courses. One complete framework
Start with Creating your Story. Everything else follows.
Creating your Story
The foundation of everything. Steps and distinctions to outcomes that have broken records, shifted behaviour, and saved lives. If you do this course the way it's designed, you could have the biggest breakthrough ever for your brand story.
Designing your Identity
A disciplined walkthrough of the architectural thinking behind brand identities that hold together – across scale, across time, and across every execution. Not templates. The thinking that sets quality apart.
Building your Campaign
A campaign is not a collection of posts. This course gives you the structure to build one that works from day one, reinforces itself over time, and keeps your brand alive in the minds of your audience.
Here's just some of the results from this work
The 'just like that' campaign made a virtually instant impact. In the first three months, non-prompted awareness levels with key demographics jumped to the high 90s. Research continues to reveal how the Tasmanian public find the campaign highly relevant to their lives, citing high incidence of the messages changing the way they drive.
The awareness campaign results are the best I've seen for a community engagement campaign.
Come See Change is so astonishingly simple, and therefore brilliant. The brand has reshaped the image and perception of an entire city – and what was designed as a reputational change brand has now grown to be a tourism brand as well.
People walk into our shops simply because they like the advertising.
Rowan Smith
Creative Director, Brand Strategist and founder of Creative Brand Coach. The thinking in these courses comes directly from a career spent creating brands that people really love.
Creative Director, Brand Strategist and founder of Creative Brand Coach. The thinking in these courses comes directly from a career spent creating brands that people really love.
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