The story that changes everything

As human beings we all want meaning and understanding in our lives.

So whether you’re the manager of a change program and want people to act or behave in a certain way, or you have a product to sell and want more customers, the most efficient and effective way to meaningful change is a great brand story.

Creating your Story teaches you exactly how to find yours.

A proven process

This framework has been applied to over 25 years of brand and campaign work – across government and listed companies, global corporations and community organisations. Across capital raisings, mergers and rebrands. Across virtually every sector including industry and resources, finance, tourism, sustainability, water, the arts, public health, and many more.

The issues have often been highly complex, the stakes high and the stakeholders numerous. The outcomes, however, have consistently exceeded expectations and often been unprecedented.

Not because of talent or experience alone. Because of a process that works.

A repeatable, teachable process.

This course teaches you that process.

What you'll learn

In this course, you'll learn:

  • The Five Steps – these are the foundation for all successful brands

  • The Four Keys – ensure your story becomes one people can truly claim as their own

  • The Three Practices – elevate your story to its most singular and inspiring expression

  • The Touchstone – a count-on-able guide for ensuring everything you do retains emotional intelligence

Each lesson is short and focused, designed to sharpen your current thinking – so you can see what’s missing, and what would make the difference.

Each lesson concludes with clear action steps you can take – whether you’re working on a program, a campaign, or a broader brand challenge.

Total viewing time is just under an hour – but the thinking will stay with you far longer.

This course gives you everything you need to create the story that matters most – and to know, with confidence, when you've found it.

What to expect

This is a focused, self-paced course you can work through in your own time.

The lessons are short and intentional – designed to elevate your thinking, not overwhelm it. Move through them in order, revisit as needed, and apply the ideas directly to whatever you're working on.

You’re not expected to ‘study’ this course.
You’re invited to work with it.

  • Short, focused video lessons you can complete in your own time

  • Clear action steps after each lesson, supporting immediate application

  • Downloadable lesson resources where deeper detail supports your work

  • Lifetime access, so you can return whenever you need clarity

Total video time is approximately 55 minutes.

Investment

Founding price: $750 AUD.

One-time payment, lifetime access.

This course is new. The method behind it isn't – but as a course, it's only just opening, and the first students through are the ones who can already see what it's worth. So I'm offering a founding price of $750 AUD.

A three-payment option is available at checkout: three monthly payments of $270 AUD.

14-day satisfaction guarantee. If you complete the course and feel it hasn't delivered the value you expected – request a full refund.

Enrol in Creating your Story

When the right story arrives, you'll know

This course exists to help you get there.

Enrol in Creating your Story

Still want to confirm the work behind this? rowansmithcreative.com